SEO Techniques

SEO Techniques to Increase Traffic

There are SEO strategies to boost your website’s organic search traffic.

You may either:

  • Obtain greater rankings for current keywords.
  • Get more keyword placements.
  • Acquire more clicks.

SEO techniques to increase traffic can help you with at least one of those tasks.

SEO Techniques to Increase Traffic

  • Optimize for featured snippets
  • Prioritize low-difficulty topics
  • Learn from your competitors
  • Optimize internal links
  • Create content hubs
  • Update old content
  • Get more backlinks
  • Fill content gaps
  • Fix broken links
  • Get more clicks

Optimize for featured snippets

Short replies that appear in some search results are called featured snippets. They are collected by Google from a highly ranked page.

By obtaining highlighted snippets, you can effectively take a shorter route to the top of Google. However, you must first identify the best opportunities.

This is how you do it:

  • You should input your domain when using Site Explorer.
  • Click the Organic Keywords report a link.
  • Set a top-ten ranking filter.
  • Filter for prominent snippets in SERPs.

Now check out the top 10 listings for each phrase you rank for, where Google displays a featured snippet from a different result.

Although earning featured snippets is not an exact science, you are less likely to succeed unless your page has the information Google is seeking for.

For instance, it’s obvious that Google wants a brief definition in this instance, yet there isn’t one on our website.

Although including one won’t ensure Google will pick us for the featured snippet, it will increase our chances.

Prioritize low-difficulty topics

If your site is new, it’s worth giving low-complexity themes priority because you’ll probably find it tough to rank for competitive topics right away.

Learn from your competitors

Competition makes life more difficult, but it can also provide topic ideas.

This is a subject that we haven’t yet discussed internally, but it seems like it would be worthwhile.

To uncover terms your competitors rank for but you don’t, use Site Explorer’s Content Gap report.

Here is how it works:

  • You should input your domain when using Site Explorer.
  • Please visit the Content Gap study.
  • There are a few contestants here.

Optimize internal links

Links within your website’s pages are known as “internal links.” They also “transfer link equity” from page to page, much like back-links do. In contrast to backlinks, internal links on your website are completely within your control.

Because of this, increasing internal connections to pages that require support is a common SEO strategy.

Enter your domain into Site Explorer, go to the Organic Keywords report, and filter for keyword ranks between 2 and 10. This will help you find these pages.

Create content hubs

Hubs of material on a subject are linked groups of content.

The fundamental advantage of content hubs is that internal links allow link equity to flow to and from all of the hub’s pages.

To put it another way, if one of your subpages receives a lot of backlinks, they all become stronger and may rank higher.

Rearranging linked pages around a new “hub” page is the simplest way to establish a content hub if your website already has content.

One of the simplest ways to find themes for a new content hub is to browse the top subfolders of your competitors.

The pages under that URL structure are all displayed when we click on the number of pages, along with information about their anticipated traffic and top keyword.

Many of these subjects are appropriate for content hubs.

Update old content

Because rankings don’t last forever, it’s important to update outdated content from time to time, especially if you’re aiming to rank for time-sensitive issues.

Each dip happened when the information started to become stale. Users needed a current list of the most popular Google searches, but ours was out of date. The ranks fell as a result.

Each surge happened right after we changed the content.

In Site Explorer, you may locate pages on your website that might need to be refreshed.

Simply enter your website’s URL, navigate to the Top Pages report, select “Previous year” as the comparison method, sort the results by traffic change from low to high, and search for areas where lack of freshness may be an issue.

Get more backlinks

Backlinks are one of the main ranking variables used by Google, but obtaining high-quality ones is harder than it sounds. It’s undoubtedly one of the most difficult aspects of SEO.

For that reason, it’s worth determining whether this is likely to be helpful before attempting to develop more backlinks to a page.

However, if you use Keywords Explorer to look at the top-ranking pages for that term, you’ll notice that the website that outranks us has a lot fewer referring domains.

The top-ranking website may outrank us because it has more high-quality backlinks. After all, these statistics don’t take backlink quality into account.

But it doesn’t seem like a lack of backlinks is the issue at large.

Fill content gaps

If a page is ranked #1 for a particular keyword, it often ranks for over 1,000 more keywords in the top 10.

There will be many versions of the same search term in these terms. However, some of these will probably represent subtopics you’ve written about in your content.

Here’s a quick method for identifying content gaps:

  • Enter the URL of one of your pages in Site Explorer.
  • Please visit the Content Gap study.
  • Add a few URLs that are highly ranked for your main keyword.
  • Check the keywords for any content gaps.

Fix broken links

Due to frequent page deletions and moves over time, broken backlinks are a regular issue. Any backlinks pointing to the old URLs will essentially point nowhere unless you redirect them to their new URLs.

Here’s how to locate broken pages on your website that have backlinks:

  • Entering Site Explorer, type in your domain.
  • Visit the Best by Links page.
  • Place a “404 not found” filter.
  • By referring to domains, order the report from high to low.

Get more clicks

Only a portion of the struggle entails ranking highly on Google. Additionally, you must persuade searchers to click on your result.

Here are a few strategies for doing this:

  • Make your title tag and meta description interesting.
  • Add schema markup to qualify for rich snippets
  • Making title tags and meta descriptions as interesting as you can without resorting to clickbait is vital since Google frequently displays them in the search results.

Here are some pointers:

  • Matching the search query
  • A free SERP snippet optimizer like this one can be used to check for truncation.
  • Directly address the searcher
  • Add your primary keyword

Ranking higher for already competitive terms, competing for additional keywords, or receiving more hits are all ways to increase search traffic to your website. There are many SEO strategies you may employ to achieve that. These are but a few examples.

How does SEO work to increase traffic?

By ensuring that your website appears in pertinent searches, SEO can enhance your website traffic by attracting users. The practice of attaining a natural position on search engine results pages is known as “organic SEO” (SERPs).

What is the most effective SEO tactic?

Analyze your competitors. Extensive competitor research and analysis are one of the best SEO strategies you can use to boost your results. Simply identifying your main rivals using keywords, industry, location, or any other relevant criteria should serve as your initial step.


There are a variety of strategies to boost your website’s organic search traffic, but how do you improve your rankings for popular phrases and attract more clicks? You can find the finest opportunities to enhance website traffic by using the advice provided.

Internal links are connections within your website’s pages. One typical SEO tactic is to strengthen internal links to pages that need assistance. Internal links allow link equity to flow to and from all of the hub’s pages, which is the key benefit of content hubs.

One of the easiest ways to locate topics for a fresh content center is by doing this. If a page gets the top result for one search phrase, it frequently also appears for over 1,000 more keywords.