Here is How to Send Mass Email in Gmail. Sending a mass email in Gmail is a great way to reach a large number of people with a single message. Whether it’s for business or personal use, Gmail’s Mail Merge add-on makes it easy to send personalized emails to multiple recipients at once. With Gmail Mail Merge, you can create a template with special tags to insert the recipient’s name and other information, and the add-on will automatically generate individualized emails for each recipient. By following a few simple steps, you can save time and effort when sending mass emails in Gmail.

How to Send Mass Email in Gmail

To send a mass email in Gmail, you can use the Gmail Mail Merge add-on, which allows you to send personalized emails to multiple recipients at once. Here’s how to do it:

Install the Gmail Mail Merge add-on: In Gmail, click the “Google Apps” icon and select “Google Workspace Marketplace.” Search for “Gmail Mail Merge” and click “Install.”
Create a Google Sheet: In Google Drive, create a new Google Sheet and add a list of all your email recipients, including their name and email address.
Write the email template: In Gmail, create a new email and write the text for your mass email. Use special tags, such as “Dear {Name}” to personalize each email.
Start the merge: In the Gmail Mail Merge add-on, select the Google Sheet containing your email recipients and the email you want to send. Choose the columns for recipient’s name and email address.
Review and send: Check the preview of your email to make sure it looks as you want it. When you are ready, click “Send” to send the mass email to all recipients.

Note: Gmail has a sending limit of 500 emails per day for individual accounts, and you may encounter deliverability issues if you send a large number of emails at once. Consider using a dedicated email marketing service if you need to send a large number of emails regularly.

Why You Shouldn’t Send Mass Email in Gmail

While Gmail’s Mail Merge add-on can be a convenient tool for sending mass emails, there are several reasons why you may want to avoid using it for this purpose:

Deliverability issues: Gmail has a sending limit of 500 emails per day for individual accounts, and sending large numbers of emails at once can result in deliverability problems. Some recipients may not receive the email, or it may end up in their spam folder.
Inaccurate information: If your email list is outdated or contains inaccurate information, you may end up sending emails to the wrong people or with incorrect information.
Spamming: Sending unsolicited emails to a large number of people can be considered spamming, which is against Gmail’s terms of service and can result in your account being suspended.
Lack of reporting: Gmail Mail Merge does not provide detailed reporting, such as open and click-through rates, which is essential for measuring the success of your email campaigns.
Poor user experience: Mass emails that are not personalized and relevant to the recipient can result in a poor user experience and may even damage your brand’s reputation.

Consider using a dedicated email marketing service that provides features such as list management, reporting, and deliverability management to ensure your mass emails are effective and deliverable.

Why You Should Invest in an Email Marketing Service

Investing in an email marketing service can bring many benefits compared to using Gmail Mail Merge or other manual methods to send mass emails:

Better deliverability: Email marketing services have dedicated servers and IP addresses, and use advanced techniques to ensure your emails reach the inbox. They also have dedicated support teams to help you resolve any deliverability issues.
Accurate reporting: Email marketing services provide detailed reporting on open rates, click-through rates, and other key metrics, allowing you to measure the success of your campaigns and make data-driven decisions.
Automation: Many email marketing services offer automation tools that allow you to send targeted, personalized emails based on recipient behavior, such as opening an email, clicking a link, or making a purchase.
List management: Email marketing services provide tools for managing your email list, such as importing and exporting contacts, segmenting your list, and cleaning it from invalid or bounced email addresses.
Professional templates and design tools: Most email marketing services offer a library of professional email templates and design tools, allowing you to create visually appealing emails without having to hire a designer.

By investing in an email marketing service, you can save time and effort, reach your audience more effectively, and measure the success of your email campaigns with ease.

Conclusion

Sending mass emails can be a powerful way to reach a large audience with a single message, but it’s important to choose the right tool for the job. While Gmail’s Mail Merge add-on can be a convenient solution for sending basic mass emails, it has limitations in terms of deliverability, accuracy, and reporting.

Investing in an email marketing service, on the other hand, can provide you with a more powerful and flexible solution for sending mass emails, with features such as better deliverability, accurate reporting, automation, list management, and professional templates and design tools. By choosing the right solution for your mass email needs, you can reach your audience effectively and grow your business.